WALDORF ASTORIA
A brand-new classic.

The Waldorf Astoria needs no introduction. But it did need a brand refresh. These landmark destinations, and the iconic NYC hotel itself, needed to break from a perception of being stuck in the past. HZ crafted a completely fresh experience, rejuvenating the foundation of the brand and brand standards while remaining faithful to the essence of such an iconic name.

Branding.

Advertising.

Digital.