HILTON
It’s not where you stay—it’s where you go.

Hilton Hotels & Resorts came to HZ looking to refresh their brand. They felt Hilton had come to be regarded as little more than a layover spot—that they weren’t communicating the hospitality experience they were capable of delivering. In response, HZ launched the Bon Voyage blog, repositioning Hilton as an exciting destination for a whole new generation.

Digital.