H marks the spot.

Trying to be cool is—by definition—remarkably uncool. When HZ was tasked to position 77H as a contemporary and fashionable apartment complex—one that could transform an up-and-coming neighborhood into a striking urban destination—the biggest challenge was approaching “cool” with a façade of casual. We designed new (and award-winning) logos, all real estate specs and a unique mobile app—successfully redefining the brand as an incredible city-living haven.