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MAIDENFORM
Iconic. Inventive. Empowering.

Maidenform tasked HZ to engage a new generation of women, to reach new audiences without alienating loyal customers. We spearheaded a bold digital initiative—distributing content, engaging key influencers, running sweepstakes, and still much more. Our successes positioned Maidenform as daring, inventive, and iconic, without relying on their historic reputation to be impressive.

Branding.

Advertising.

Digital.