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CONAIR
Stop trying so damn hard.

Most men don’t like to mess around with beauty products. So, when Conair For Men sought to differentiate itself from a parent company known for blow driers, HZ developed a brand voice and digital strategy powerful enough to distinguish it from counterpart and competitor alike. Conair For Men found footing with a bold proposal: Forego pampering and become the #ConfidentMan.

Advertising.

Digital.